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Notes From A Mobilized Marketer - Why Responsive Design Can Lead To Unresponsive Consumers

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Coca-Cola's mobile chief Tom Daly chastises those who've considered their work done at the completion of a responsive design project.

“All responsive does is make the content show up on the screen, as if all screens were the same, as modality was the same, as if context was the same,” he said at Mobile FirstLook.

Lose weight or use the “wide selfie” mode? Samsung is marketing the feature available on Galaxy Note 4. Careful who you suggest needs one.

The mobile industry generated $3.3 trillion last year and created 11 million jobs, according to Qualcomm.

Google will stop selling the current version of Google Glass this week. In three days at CES, the largest gather of tech pros, I saw only two people wearing the spectacles.

56 percent of consumers expect brands to respond to their tweets within an hour, per Twitter research.

Time Inc. generated 100 percent revenue growth in mobile in 2014. It has 72 million mobile unique users a month, which is 80 percent growth year over year.

Tablets and mobile phones are not interchangeable for marketers, according to Forrester’s Julie Ask. Only 15 percent of tablets are always connected.

More from Forrester: 21 percent of U.S. consumers have an expectation of anything, anywhere, anytime. Another 29 percent are transitioning there.

Also, more than 40 percent of consumers are tired of pulling their mobile device out to see what happened. It’s an opportunity for tactile technology and signals.

Coca-Cola’s app strategy is a work in progress. Only two apps have ever had more than one million downloads.

Mobile is still a single digit percentage spend of Coke's overall global digital budget.

How’s $2,499 for a gold Apple Watch? For some, it will be about buying fashion and function.

Holiday shoppers tweeted more than 28 million mentions about their gift purchases - up 8 percent year over year, per SAP.

Just 11 percent of U.S. digital retail dollars are spent via mobile, eMarketer reports.

A London phone booth has been turned into a solar-powered mobile charging station.

Mobile app usage grew 76 percent year over years, Flurry research showed.

Google Play now has more apps than Apple's App Store, appFigures said.

Tagged with selfie, twitter, Time Inc, Google, Google Glasses.

January 18, 2015 by Jeff Hasen.
  • January 18, 2015
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Jeff Hasen

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  • Jeff Hasen
    RT @jeffhasen: The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
    Oct 5, 2020, 7:39 AM
  • Jeff Hasen
    The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
    Oct 4, 2020, 12:14 PM
  • Jeff Hasen
    RT @harrison3: "About half of us don’t trust public spaces ... And that’s not changing any time soon. But there’s more bad news. T… https://t.co/2hlqn64NVt
    Oct 1, 2020, 5:24 PM
  • Jeff Hasen
    RT @MattLockmon: My friend @206andrew is looking for a community specialist to work on his team and manage @tableau's community hub… https://t.co/10Evg95bhS
    Sep 30, 2020, 12:36 PM
  • Jeff Hasen
    RT @wearesinch: COVID-19 has changed the rules of mobile engagement - maybe forever. We just released our brand new report reveal… https://t.co/xSyg5PO600
    Sep 29, 2020, 7:52 AM

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