About half of marketers and agencies are not measuring mobile ROI, eMarketer said. A shrug of the shoulders is the answer to the question by the clients or senior management of how we're doing? My question for you – what will you do next after you are moved out?
Half of Pinterest’s users are outside the U.S., the company says.
58% of customer service teams view social media inquiries as their top challenge, Forbes reported.
44% of U.S. online shoppers start the buying process with Amazon, per BloomReach.
Nearly 8 out of every 9 minutes occurs within a user’s top five apps: comScore.
On Twitter, videos are retweeted 6x more than photos. Also, 90% of video views on Twitter are from mobile devices.
More than half of all Google searches now happen on mobile devices.
CEO John Chen said that BlackBerry may quit the handset business if it the company is not profitable in a year.
eMarketer says that approximately 2 billion people have smartphones today. Another 150-200 million will buy their first in each of the next 3 years.
Americans spend 2+ hours a day on smartphone apps: comScore.
A headline proclaimed that mobile is "marketers' magic bullet". We haven't gotten more sophisticated than that hype nonsense?
54% are willing to end a relationship with a brand if they are not reached with personalization, according to Razorfish’s Jeremy Lockhorn.
Several more from Jeremy:
-- 46% of consumers will purchase more if you personalize across channel
-- 83% of consumers expect you to know them across channels and devices
-- there is a 1% conversion rate for smartphones, a third of the PC rate
-- 55% of marketers are using cross-channel technology to create single view of customer
Microsoft says that Surface is now a $3.5 billion business. Still, NFL announcers mistake them for iPads.
