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Notes From A Mobilized Marketer - Selfies Take A Backseat For 18-24 Year Olds

Is the 18-24 year old group a “me” generation? Maybe not. 74% are most likely to use their mobile devices to take photos of animals, primarily pets, per eMarketer. Selfies trail at 67%.

You are well underway on your planning of holiday mobile campaigns, right?

Early Apple Watch wearers: do you feel differently about Apple given your experience the last few months? I do. In my mind, the brand is less bullet-proof. In other words, I will think twice about buying another product sight unseen.

Only 2% of U.S. consumers use digital wallets, per Gallup. Some thought cash would be gone. Please.

250 million in India are experiencing the Internet for the first time on mobile, in contrast to 80 million on desktop, according to Tyroo Technologies.

Meerkat introduced a GoPro livestreaming feature.

A memorable tweet from Jimmy Kimmel – “I’ve never been in prison but I did sit through a 60 second pre-roll ad on YouTube.”

The runner-up tweet of the week is from former Myspace CEO Michael Jones: “A phone that I don't use to make calls now paired with a watch I don't use to tell time.”

The spend on app-install ads is forecast to climb 80% in 2015, eMarketer says.

69 million Americans go online more often from smartphones than any other device, Forrester reports.

My six elliptical workouts last week didn't save me – Apple Watch called me a slacker. I guess that we all need to Be Like Bo.

Businesses investing in the Internet of Things are reporting a 16% increase in revenue as a result, according to The Complete Reimaginative Force by Tata Consultancy Services.

Jonathon Niese of the Mets watched the birth of his child on a mobile phone after leaving a start. Technology got him closer, but there was lots of debate about whether he should have been there in person.

Tagged with Meerkat, Apple Watch, selfie, Myspace.

July 26, 2015 by Jeff Hasen.
  • July 26, 2015
  • Jeff Hasen
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Jeff Hasen

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  • Jeff Hasen
    RT @jeffhasen: The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
    Oct 5, 2020, 7:39 AM
  • Jeff Hasen
    The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
    Oct 4, 2020, 12:14 PM
  • Jeff Hasen
    RT @harrison3: "About half of us don’t trust public spaces ... And that’s not changing any time soon. But there’s more bad news. T… https://t.co/2hlqn64NVt
    Oct 1, 2020, 5:24 PM
  • Jeff Hasen
    RT @MattLockmon: My friend @206andrew is looking for a community specialist to work on his team and manage @tableau's community hub… https://t.co/10Evg95bhS
    Sep 30, 2020, 12:36 PM
  • Jeff Hasen
    RT @wearesinch: COVID-19 has changed the rules of mobile engagement - maybe forever. We just released our brand new report reveal… https://t.co/xSyg5PO600
    Sep 29, 2020, 7:52 AM

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