Millennials are far more likely than Gen Xers (35-54 years old) to respond to mobile ads, according to a survey of mobile users in the United States, United Kingdom, France, and Germany. Almost one-quarter (23%) of the 16-34-year-old group said that an ad had prompted them to make a purchase, compared to 13% of Gen Xers, according to Millennial Media and Opinium Research.
Just receiving a notification distracts people and damages task performance nearly as much as actually stopping to interact with the device, new research from Florida State tells us.
Users are 181% more likely to be on Twitter during their commute, the service reported. Hopefully not while driving.
Tweet of the week from TechCrunch senior writer @JoshConstine: “Apple Watch Review: It looks ok sitting on my nightstand all the time.” Ouch.
One day last week, I forgot to put on my Apple Watch before noticing a full two hours later. That was telling and not surprising.
Attendees at this week’s All-Star Game and associated events for baseball fans will be able to pay via Apple Pay.
ESPN lost 3.2 million subscribers in about a year in large part because of cord-cutters. How ESPN aims to get closer to customers through personalization is covered extensively in “The Art of Mobile Persuasion” through an exclusive interview with John Kosner, Executive Vice President & General Manager, ESPN Digital and Print Media.
In a related note, nearly 50% of marketers see a more than 10% lift in conversions from real-time personalization, per eMarketer.
Broadway star Patti LuPone took away a phone from a texting audience member. Afterward, she said, “They are truly inconsiderate, self-absorbed people who have no public manners whatsoever. I don’t know what to do anymore.”
Nearly two-thirds of consumers using mobile banking access it at least a few times a week or more, according to Bank of America.
