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Notes From A Mobilized Marketer - When Mobile and People Do Good

Often dubbed the most personal device, mobile phones can also be among the most useful for serving others. The latest example is the Be My Eyes app that finds volunteers to view and provide information on photos or video taken by sight-impaired people.

Following a test in Portland, Ore., Starbucks Mobile Order & Pay will soon be available in over 600 stores in Pacific Northwest. The promise is that you get to order ahead of time and pick up with little to no delay.

Starbucks’ innovation has already made it the leader in sales at brick and mortar locations. The company says that it is averaging more than seven million mobile transactions in stores each week.

Meanwhile, a Deloitte study says in-store mobile payments overall are set to rise 1000% in 2015.

The National Hockey League will broadcast live GoPro footage during games.

Google may be close to launching its own wireless service using Sprint and T-Mobile.

Many envision a shakeout of mobile wallet players in 2015. The first domino? Amazon is said to be folding its app beta.

42% of shoppers would share mobile information for text messaging offers, per IBM. Yet we are still, after all these years, needing to convince marketers of the opportunity.

NBC will stream the Super Bowl, but not to all smartphones since Verizon owns the rights.

Intel generated $2.1 billion from the Internet of Things in 2014.

Tweet of the week from Laptop Magazine editor in chief Mark Spoonauer @mspoonauer – “Dear wireless carriers. Stop changing your plans every day. It's getting confusing for us, nevermind everyday shoppers.”

Last year, 38% of all online advertising was delivered on a mobile device: Borrell.

By 2019, the firm expects it to be 70%.

Facebook is nearing 1 billion mobile users worldwide, with much of the growth coming in developing countries on lower-end phones.

Retailers with the biggest share of mobile traffic tend to be in athletic apparel, footwear & cosmetics, says research for the 2015 Search Marketing 500.

Mobile accounts for nearly half of the paid-search ad spend, according to Marin Software.

A new survey by Harris and Dell finds tablets boost employee productivity by 20%.

Tagged with Starbucks, Be My Eyes, Internet of Things, Intel.

January 26, 2015 by Jeff Hasen.
  • January 26, 2015
  • Jeff Hasen
  • Starbucks
  • Be My Eyes
  • Internet of Things
  • Intel
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Jeff Hasen

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  • Jeff Hasen
    RT @jeffhasen: The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
    Oct 5, 2020, 7:39 AM
  • Jeff Hasen
    The post-COVID 19 digital & #mobile experiences consumers value most - my new post on gaps between services custome… https://t.co/GjVD6TRgmM
    Oct 4, 2020, 12:14 PM
  • Jeff Hasen
    RT @harrison3: "About half of us don’t trust public spaces ... And that’s not changing any time soon. But there’s more bad news. T… https://t.co/2hlqn64NVt
    Oct 1, 2020, 5:24 PM
  • Jeff Hasen
    RT @MattLockmon: My friend @206andrew is looking for a community specialist to work on his team and manage @tableau's community hub… https://t.co/10Evg95bhS
    Sep 30, 2020, 12:36 PM
  • Jeff Hasen
    RT @wearesinch: COVID-19 has changed the rules of mobile engagement - maybe forever. We just released our brand new report reveal… https://t.co/xSyg5PO600
    Sep 29, 2020, 7:52 AM

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