Notes From A Mobilized Marketer - Reaching The Toddler Through Devices

One in seven uses a mobile device for at least an hour a day by age 1, according to the Einstein Health Network. Additionally, a third touch or scroll the screen before walking or talking, per the Pediatric Academic Societies. Somewhere there is a marketing plan being developed to influence this group. It is probably happening in multiple somewhere’s.

I found wording worse than phablet and appsolutely - calling Apple Watch marketing wrist-y business.

Apple Watch diaries? Aren't we taking this a little too far, even for an Apple product?

A new version of Google Glass is coming soon, according to Luxottica’s CEO.

Last quarter, Microsoft had Surface revenue of $713 million. The iPad sold $9 billion over the same period. And that's with iPad and tablets in decline due to the popularity of larger smartphones.

Millennials are nearly twice as likely as Gen Xers to use a smartphone when car shopping, per eMarketer.

Mobile is now 73% of Facebook’s ad revenue. Also, the number of daily active users is now 936 million, up from 890 million at the end of 2014.

Tweet from Fortune Magazine: What businesses want from workplace wearables: happy customers. My reaction? Imagine that.

Judging by the Web, Google's new limited wireless service is either "game-changing" or a relative non-event. I’m glad that we figured that one out.

For first time, New York Times editors are choosing stories specifically for smartphone readers to be delivered via app.

Apple Pay has added more than 30 additional banks and credit unions. There are now more than 200 institutions included.

I keep seeing Promoted Tweets from a company selling two watches for $60. Hello, it's not a timepiece that we're after. Duh.

Over 3 billion hours are spent playing mobile games each week around the globe, according to the Global Games Initiative.

Notes From A Mobilized Marketer - Why Responsive Design Can Lead To Unresponsive Consumers

Coca-Cola's mobile chief Tom Daly chastises those who've considered their work done at the completion of a responsive design project.

“All responsive does is make the content show up on the screen, as if all screens were the same, as modality was the same, as if context was the same,” he said at Mobile FirstLook.

Lose weight or use the “wide selfie” mode? Samsung is marketing the feature available on Galaxy Note 4. Careful who you suggest needs one.

The mobile industry generated $3.3 trillion last year and created 11 million jobs, according to Qualcomm.

Google will stop selling the current version of Google Glass this week. In three days at CES, the largest gather of tech pros, I saw only two people wearing the spectacles.

56 percent of consumers expect brands to respond to their tweets within an hour, per Twitter research.

Time Inc. generated 100 percent revenue growth in mobile in 2014. It has 72 million mobile unique users a month, which is 80 percent growth year over year.

Tablets and mobile phones are not interchangeable for marketers, according to Forrester’s Julie Ask. Only 15 percent of tablets are always connected.

More from Forrester: 21 percent of U.S. consumers have an expectation of anything, anywhere, anytime. Another 29 percent are transitioning there.

Also, more than 40 percent of consumers are tired of pulling their mobile device out to see what happened. It’s an opportunity for tactile technology and signals.

Coca-Cola’s app strategy is a work in progress. Only two apps have ever had more than one million downloads.

Mobile is still a single digit percentage spend of Coke's overall global digital budget.

How’s $2,499 for a gold Apple Watch? For some, it will be about buying fashion and function.

Holiday shoppers tweeted more than 28 million mentions about their gift purchases - up 8 percent year over year, per SAP.

Just 11 percent of U.S. digital retail dollars are spent via mobile, eMarketer reports.

A London phone booth has been turned into a solar-powered mobile charging station.

Mobile app usage grew 76 percent year over years, Flurry research showed.

Google Play now has more apps than Apple's App Store, appFigures said.

Notes From A Mobilized Marketer: Wanna Pay To Experience My Life? Didn't Think So

An app on Google Glass will let people pay to watch a livestream of everything that you do. Name one person who would do that. In my case, neither my mom, wife, nor anyone else would.

I recommend that we get the basics right – location, device type, personalization and attribution - before we consider scented mobile ads.  This one smells like a gimmick.

Notifications via twitter.com rarely are accurate. When you look , nothing was retweeted and there is no new follower. What am I missing? Probably nothing.

Consumers choose brands that engage their passions 1.5 times more than those that just urge them to buy, Google says. That sounds low to me.

Another one that appears to be lacking? 62% of customers looking for a company on their smartphone expect a mobile-friendly website, according to Forrester.

In related news, 79 percent of mobile users who find a site difficult to use will leave and never return.

Kobe Bryant is reportedly among those pro athletes testing the capabilities of Apple’s  iWatch. Do you think that he put in a request to slow Father Time?

To those who believe all mobile rumors, remember that speculation about Amazon Fire pricing and supposed customer access to free data was dead wrong.

More evidence of convergence - SportsCenter now has a social media producer within ESPN’s control room for each show.

Too many pings or consumer value created? iBeacon has rolled out in 100 stores on one street in Europe.

What planet does this tweeter live on? “Can Facebook retool itself and dominate mobile or will it run its course?”

Gartner: 75% of mobile security breaches will be the result of mobile application misconfiguration.

Globally, the number of people who own use smartphones monthly is expected to increase more than 25% this year.

Notes From A Mobilized Marketer - Focusing On the Unfocused Two-Year-Olds

Thirty-eight percent of toddlers 2 or under are using a smartphone or tablet, according to Common Sense Media. Try doing a “focus” group with this crowd.

Declaring jet lag “fundamentally a math problem,” researchers say they have devised a mobile app to overcome it. Entrain tells you when to get more exposure to light and when not to do so. I use the old-fashioned method – I have three dogs to tell me when to open my eyes. They never forget.

The American smartphone user spends 30 minutes a day updating social networks.

The spend on location-targeted mobile ads is expected to increase 55 percent from $2.9B to $4.9B in 2014 & reach $15.7B in 2018, Mediapost says.

The average U.S. mobile consumer spent 86 percent of time on apps, only 14 percent on mobile web, according to Flurry.

Half of U.S. millennials own a laptop, smartphone and tablet.

CNBC and others report that Amazon will announce its first phone, with a 3D screen, by June.

Meanwhile, the Amazon Appstore hits 200,000 apps, almost tripling in one year.

The $1,500 price tag, plus the use of technology that we know is evolving, are reasons to not buy Google Glasses during public sale this week. Still, there is some temptation.

Gaming apps accounted for 41 percent of downloads from the Apple and Google stores in February.

Twitter has 580 million inactive users.

A prototype charger can power up a smartphone in 30 seconds. The question is whether it can be mass-produced.

I see that Klout has redesigned its iOS app. I would be more excited if it redesigned Klout.

Turner says video streams of March Madness were up 42 percent.

There are now more mobile-only or mobile-centric homes in the US (55 percent; 133 million adults) than those with landlines, industry analyst Greg Sterling reports.

The Next Big Thing In Digital

Augmented reality finally taking hold? Google Glasses becoming as commonplace as bifocals? 

Nah, I believe the next big thing in digital is seamless experiences. Here's what I told cmo.com in a piece that posted today:

"I see meaningful advances coming in technology that provide seamless experiences. Our interests and even our needs are in pausing, then resuming our lives as we move from one technology or device to another. Amazon gets this with Kindle. I read on a Kindle, then later go into the Kindle app on my iPad. The page where I left off is waiting for me there. Easy and tremendously helpful. Of course, everyone is promising this experience, including Microsoft with its latest reorganization. But the tech world really hasn't delivered on it in a big way yet. And it needs to. Consumers not only want it, they are increasingly demanding it." 

The full piece is here - http://cmo.com/content/cmo-com/home/articles/2013/7/18/Whats_Next_Big_Thing_CWTK.html