Like everything else, the presidential election process has been changed forever with mobile devices in the hands of voters.
The early use of mobile to engage contributed to Barack Obama’s victory in 2008. The president has since maintained its large opt-in database, giving him an advantage over Mitt Romney.
But the permission that Americans have given the Obama campaign is not open-ended.
As I told Target Marketing magazine, too many knocks on the door are unwise.
"Within a matter of 35 days starting July 24, I received 11 text messages. And in my view, that is way too many, especially three months before the election. Just because you have someone's permission to come into their house, doesn't mean you should overstay your welcome.
“I would rather get periodic updates that are relevant to me, and they need to provide news to me, rather than be repetitive."
The article is here http://www.targetmarketingmag.com/article/election-2012-barack-obama-mitt-rom...
