Tamara Bousquet, one of the wisest marketers I've met, had one request when we were putting together a slide deck for a co-presentation at an iMedia Agency Summit master class: "Let's not try to predict what will happen in mobile more than six months from now -- no one knows," said Bousquet, executive media director of MEA Digital.
We didn't that day, but questions about mobile's future are posed on a daily basis. So in writing my Mobilized Marketing book, I asked a number of influential marketers the question.
Predictions included the continued trend of turning previously passive activities into interactive ones, the insertion of more context into mobile campaigns, and the continued evolution of the shopping experience, among others.
I included many in a new imediconnection.com piece I wrote. Here's the link: http://www.imediaconnection.com/content/32188.asp
