I'll admit that I was skeptical when I first heard that there was a big business opportunity to change the paradigm and sell clothes and shoes online.
Who would buy without the chance to try the merchandise on?
As with many things, I was wrong. Big-time wrong. Proof? Zappos has merchandise sales of $1 billion annually.
With that knowledge, I responded to questions from Mobile Marketer about Barney's running ads for shoes on the mobile web site of the New York Times.
“Given the demographics of the New York Times reader, extending advertising to mobile makes perfect sense for luxury brands. Beyond smartphones, tablets are an ideal option given the lean-back nature of the activity and the time tablet users take in applications and are on Web sites.
“Zappos and others have proven that shoppers no longer need to go into a physical store to try on and buy. For luxury brands especially, it is about convenience and service, especially if a shopper decides a product is not right."
Zappos recently extended its return policy to a full year.
The full article is here http://www.luxurydaily.com/barneys-boosts-mcommerce-with-new-york-times-mobil...
