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Jeff Hasen

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Notes From A Mobilized Marketer - The Wet iPhone Edition

You know how insurance works -- I spent $99 for iPhone water protection. Now it's as dry as some's humor.
A question for email marketers - why do some believe that there is more value opting in people by default than asking permission to interact? It is annoying.

Do you think mobile isn't wacky? An app with 100 million users connects those shaking their phones with others doing the same.

If the report is accurate, RIM's former CEO, cast as slow to move, left because his radical change ideas were rejected. Talk about irony.

According to eMarketer, one-third of the U.S. population will use social networking and video on mobile devices by 2016.

Did you catch the interesting Fast Company piece on the "dark side of smartphone NFC technology?” Will there be too much personal information on phones?

I’m heading to Tuesday's sold out Shopper Summit co-presentation -Using Mobile to Engage Customers Along Path to Purchase & Beyond.

In the “yeah, these were beginning to get old” department, Google Goggles have been updated with changes to continuous scanning.

Via one customer at a time, Verizon's new upgrade fee could add $1 billion to its annual EBITDA.

Despite being more connected than ever, new research in The Atlantic suggests that we couldn't be more isolated. 

Baseball’s At Bat mobile app had 2.2 million subs in 2011, 25 percent year over year growth and $200 million in revenue. That’s a home run.

Apple's "resolutionary" description of the new iPad would fit better tied to January promises we'll break by February.

Strike the “PCs are going away” headlines - shipments were up in the first quarter

Technology as an enabler: 35 percent of teens admit to having used their mobile devices to cheat on a test, according to a survey.

It has been two days since I've seen a story hyping the mobile wallet. I’m betting that the streak ends very soon.

A TV spot saying "Do March Madness right” on LG mobile aired two weeks after tourney ended. What’s the ROI on that one?

I’m confirmed to talk about my Mobilized Marketing book June 15 in San Diego at that town’s Interactive Day. I’m stoked – it is always a great event.

Tagged with Mobilized Marketing, RIM, ipad, iphone.

April 16, 2012 by Jeff Hasen.
  • April 16, 2012
  • Mobilized Marketing
  • RIM
  • ipad
  • iphone
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Jeff Hasen

Mobile CMO and Author
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  • Jeff Hasen
    RT @maggie_reardon: The best shopping list is one you don't have to create. The app knows what you want and need, says Walmart #CTIA2013
    about an hour ago
  • Jeff Hasen
    RT @maggie_reardon: WalMart's head of mobile says that by sales through a phone are important. But the real money is in mobile influenced …
    about an hour ago
  • Jeff Hasen
    RT @Serena: Walmart app users spend 40% more per month, make 2x more trips than non-app users.
    about an hour ago
  • Jeff Hasen
    Just got a comment off a Jan 2012 tweet about poor #VirginmobileUSA #mifi service. Irony. #vmucare
    about 2 hours ago
  • Jeff Hasen
    RT @bmorrissey: twitter lead-gen product is smart. fb sells likes, marketers want direct connections w consumers. http://t.co/9TXfyr6KTP
    about 3 hours ago
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