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Jeff Hasen

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Notes From A Mobilized Marketer - The "We Have To Talk Louder" Edition

"Mobile snuck up and bit us," said a speaker at the Direct Marketing Association’s national conference. Really? We've been anything but reticent.

There are "large numbers of opt-ins" for AccuWeather's government-issued severe weather alerts. The company includes no ads because “it's about life and property”.

An impressive 31 million mobile users access AccuWeather. The biggest growth is through preloaded apps on handsets. Some drive folks to the mobile web.

Microsoft Surface tablet preorders for the base model sold out in under 24 hours. Without numbers, that doesn't tell us much.

More on Facebook's reach strategy: news that it is offering free talk time for new mobile signups in India.

Also, 1 million of Facebook's billion members access only on mobile.

I listened to tips for email marketers - build trust, be relevant, transparent, don't reach out too often. Even more important on mobile.

OpenTable is giving restaurants a DIY free mobile web building service http: Do it yourself here? Is that really a service for customers?

When budgeting, does one need to figure in $99 for replacement rear panel for dinged/scratched iPhone 5?

Meanwhile, in a standout quarter, Verizon sold 3.1 million iPhones - but only 650,000 of supply-depleted iPhone 5. People couldn't or wouldn't wait.

Lots of stories, hype around security and mobile devices. If you are protected, you are in a small minority.

20 ISIS-ready handsets available by year's end? First step is mobile wallet education. Then will come slow adoption.

100 million downloads of eBay mobile apps - and that's before the holiday shopping season.

More resolution on smartphone screen equals better picture, right? Not necessarily, according to expert.

I enjoyed talking to students at the DMA2012 career panel - until a guy I chatted with afterward told me he was born in 1990. So were my socks.

If I had to hear snoring, it was better on my flight home from Vegas than during the DMA2012 mobile workshop I led.

Tagged with AccuWeather, ISIS, Microsoft, OpenTable, Surface, facebook, iphone, verizon.

October 20, 2012 by Jeff Hasen.
  • October 20, 2012
  • AccuWeather
  • ISIS
  • Microsoft
  • OpenTable
  • Surface
  • facebook
  • iphone
  • verizon
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Jeff Hasen

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  • Jeff Hasen
    Are #smartphones making us dumber? http://t.co/LKFG3cYpup me: more an opinion on multitasking. Would say more, but am conducting orchestra
    about 3 hours ago
  • Jeff Hasen
    RT @FastCompany: An interesting question: "Would you rather have 100 new friends in your social network, or $100?" http://t.co/0gdV1hhzYv
    about 4 hours ago
  • Jeff Hasen
    Examples of winning #smb #content #marketing programs using "mobile? Would welcome opportunity to feature in posts, teaching sessions.
    about 7 hours ago
  • Jeff Hasen
    Using a low-end #smartphone for some testing. Perspective on the complaints we have with the better models.
    about 7 hours ago
  • Jeff Hasen
    Odd that #Yahoo has scheduled a news conference before board votes on #tumblr. Piece of this story we don't yet know?
    about 8 hours ago
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