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Jeff Hasen

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Notes From A Mobilized Marketer -- The App "Revival" Edition

Remember the predictions of the death of mobile apps? The category just crossed over $25 billion in sales.

It never was going to be either/or with the mobile web. On Twitter and elsewhere, people look for absolutes. Foolish.

Speaking of Twitter, I'm as big on it as the next one, but without a fact checker built in, we'll pass on anything. I have a big problem with that.

After falling behind tablets in holiday quarter, are notebooks ready for rebound? An analyst says yes. I’m not so sure.

On mobile devices and malware comes this quote - “The bad guys haven’t found the right way to get money from the user.” They will.

On similar note, at least 80 percent of mobile apps have security and privacy issues that put enterprises at risk, according to Network World.

Some teens are losing interest in Facebook but still are in the company’s net with heavy Instagram use.

Instagram has reached 100 million users sharing 40 million photos a day.

58 percent of affluent consumers use a second screen while watching television: report. I believe that number is low.

Signed up for mobile alerts on sequester? Me, neither.

Mobile users with household income between $50K and $75K are the most active on social networks, according to Pew. It’s 10 percent higher than income less than $30K.

23 percent of mobile Facebook users only access the social network by mobile. That's 157 million users, according to eMarketer.

13 Major League Baseball teams will accept mobile tickets via Apple Passbook. "Traditional" tickets to fall to less than 10 percent.

Nothing like the problems with email, but there are 30,000 unique SMS spam pitches a month: report.

Relevance matters - I stopped reading an email after it said Dear Frank.

Tagged with Mobile, apps, facebook, instagram, twitter.

March 5, 2013 by Jeff Hasen.
  • March 5, 2013
  • Mobile
  • apps
  • facebook
  • instagram
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Jeff Hasen

Mobile CMO and Author
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  • Jeff Hasen
    RT @adambrotman: This infographic from @monetate on data-driven personalization, targeting and loyalty is spot on. http://t.co/pPijfi0eCc
    about 9 hours ago
  • Jeff Hasen
    Are #smartphones making us dumber? http://t.co/LKFG3cYpup me: more an opinion on multitasking. Would say more, but am conducting orchestra
    about 17 hours ago
  • Jeff Hasen
    RT @FastCompany: An interesting question: "Would you rather have 100 new friends in your social network, or $100?" http://t.co/0gdV1hhzYv
    about 19 hours ago
  • Jeff Hasen
    Examples of winning #smb #content #marketing programs using "mobile? Would welcome opportunity to feature in posts, teaching sessions.
    about 21 hours ago
  • Jeff Hasen
    Using a low-end #smartphone for some testing. Perspective on the complaints we have with the better models.
    about 21 hours ago
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