My brother, Rick, is the expert on elections http://electionlawblog.org/, but now that mobile has become part of the political process, I weighed in on the use of text messaging for donations.
“Mobile and social media have become integral to political campaigning, much like they have become integral to general marketing initiatives,” is what I told Mobile Marketer. These mediums provide direct and personal lines to consumers and must be considered as core aspects to any campaign, political or otherwise.
“Consumers have been very receptive to SMS donations in other contexts, so that will likely carry over in this case. It’s quick, simple and has a very wide reach.”
The American Red Cross saw that more than 90 percent of the SMS donations for Haiti relief were from new donors. The political parties should only have similar success in broadening their funding base.
The full story is here http://www.mobilecommercedaily.com/2012/08/28/obama-romney-campaigns-drive-do...
