Are there differences between male and female mobile customers?
When asked, here’s what I told Mobile Marketer:
“Rather than rely on stereotypes, the brands that are succeeding are understanding each customer’s desires and communicate accordingly. This is especially true with luxury brands since the expectations for stellar customer service are heightened.
“Mobile provides personalization options for brands that can lead to trial, sales and loyalty. Smart marketers segment their SMS databases to provide relevant information and offers.”
The article is here http://www.luxurydaily.com/how-to-reach-affluent-men-vs-women-via-mobile/
