Facebook had advertising issues long before its IPO. So what's changed, if anything? Here's what I told Digiday:
“Facebook’s challenge is to provide value through mobile advertising. That is hardly unique to Facebook. It’s about trust and personalization. Consumers want information, offers and convenience. Brands want to reach mobile users in a one-to-one rather than one-to-many way. Mobile brings us together.
"The half-full view for Facebook is that it hasn’t sped 100 miles an hour to bring ads to members using mobile. A measured approach is prudent. The half-empty view is that it still hasn’t figured this out. Given the stock downturn, more are focusing on the latter than the former. And Facebook is more on the clock than ever before.”
The full story is here: http://www.digiday.com/brands/envisioning-facebooks-mobile-future/
