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Jeff Hasen

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Notes From A Mobilized Marketer - MLB is Big League With Mobile App

It isn’t called the major leagues for nothing. Major League Baseball had 8.4 billion minutes streamed to its mobile app in 2015, per comScore. A total of 53% of the total minutes consumed were in the At Bat app with users watching or listening to games. The activity was more than than in all other U.S. official sports leagues apps combined.

Nearly one in four shoppers say that they have changed their minds while in a checkout line after looking up details on a smartphone: Google.

Meerkat is dropping the livestream. It’s a cautionary tale for those looking at "solutions"at SXSW that may be shiny and not stand test of time,

Headline: Retail Executives Say Mobile Investments to Increase This Year. Me: you don't say.

Two weeks after calling for an Apple boycott call, Donald Trump was using an iPhone to send half of his tweets: Marketing Land.

A man with a gun while taking selfies fatally shot himself in Concrete, Washington, police say. Interestingly, the Russian government has issued a guide to discourage people from taking dangerous selfies.

Consumers’ use of health apps and wearables has doubled in the past two years, according to Accenture.

After all this time, Apple has now opened a Twitter account to answer tech questions and to deal with problems.

I read a story that predicted: "When you tuck your iPhone 9 into your back pocket, it may well flex to conform to the contours of your butt" I can only say yay.

One in 10 U.S. Internet users (31.1 million people) will be mobile-only this year, eMarketer reported.

Mobile payments make up only 3% Of U.S. transactions, per GfK. Weren’t we told that cash would be gone by some Tuesday in 2015?

Tagged with MLB, At Bat, Meerkat, Google, SXSW, apple, selfie.

March 6, 2016 by Jeff Hasen.
  • March 6, 2016
  • Jeff Hasen
  • MLB
  • At Bat
  • Meerkat
  • Google
  • SXSW
  • apple
  • selfie
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Notes From A Mobilized Marketer - Another Reason To Smile At The Selfie

Despite its negative reputation in some circles, I will argue that the selfie has done more to drive smartphone adoption and bring people closer than any other recent product enhancement. I came across another reason to smile:

Until March 14, Disney Parks will donate $5 to Make-A-Wish – up to $1 million – for every “ear photo” shared on Facebook, Instagram or Twitter with the hashtag #ShareYourEars. What kind of ears? “Cool ears. Funny ears. Mickey Mouse ears. We want to see them all!”

So show ‘em.

Customizing vehicles and watching a video on a manufacturer’s website are the most common activities on desktops for vehicle-shopping individuals, per Ipsos. On mobile, Nos. 1 and 2 are reaching out to family and friends and reaching out to a dealership or salesperson.

Ninety percent of smartphone users have used their devices to find a location, per Pew. The activity upended the free-standing and pricey navigation units that we no longer use or want.

Gizmodo reported the availability of the first smartphone with built-in FLIR thermal vision that can also survive a hurricane. The line of people is short for such a “need”.

Yahoo's Simon Khalaf says that we're at the end of Mobile 1.0 and we're entering Mobile 2.0. Let’s commit to punching anyone who calls 2016 The Year of Mobile 2.0.

More from Khalaf: time in the mobile browser decreased from 20% to 9% since 2013.

Emergency room visits by distracted walkers are up 124% in five years, reported The Wall Street Journal.

LinkedIn should block users from sending generic invites to connect. Someone needs to save these dolts from being stupid and lazy.

An Adweek infographic showed that 32% use tech or an app to track exercise. But left unanswered is whether others don’t exercise or just not track.

After all these years and successes, do we still need stories about the importance of building a mobile loyalty club though SMS opt-in? It isn't that I question the notion that these clubs are valuable. But are we still at such elementary how-to stage?

Eighty-two percent of TV ad-driven searches during Super Bowl were done on smartphones, vs. 70% in 2015: Google. But only 7% on tablets as smartphones continue to eat into the use of those devices.

Tagged with selfie, Yahoo, SMS, Google, Super Bowl.

February 21, 2016 by Jeff Hasen.
  • February 21, 2016
  • Jeff Hasen
  • selfie
  • Yahoo
  • SMS
  • Google
  • Super Bowl
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Notes From A Mobilized Marketer - Why Singing In the Rain Is Easier Than Texting

You have to hand it to South Korea's KT, the country's second largest mobile carrier, to solve one of the mobile generation’s biggest problems – holding an umbrella in the rain while texting on a large smartphone. Thought not yet for sale, the Phonebrella is an umbrella with a C-shaped handle that fits on the wrist and frees the hands.

Of course, freeing yourself from your smartphone while in the rain gives you two hands and no need for such a product.

A tourist was recently arrested after taking a selfie on top of the Brooklyn Bridge. Last week, a man died doing the same in the middle of the Running of the Bulls. A picture may be worth a thousand words, but a selfie isn’t worth these stunts.

Samsung is reportedly working on a large iPad Pro rival. The timing of this is in question given the tablet's fall from “must-have” status.

One third of the 1.3 billion smartphones in the world are used in China.

Twenty years ago, AT&T's annual wireless revenue was $3 billion, according to industry analyst Chetan Sharma. Now, it records that in two weeks.

Apple may be working on “smart bands” for Apple Watch to add new health tracking functions: AppleInsider. And they would come at a cost. Were these not features promised in the already excessively-priced watch?

My reaction to Fast Company’s story called “How to stop overscheduling yourself”? I have no time to read it.

Tweet of the week from @ryangraves: “i wonder what people who write “u” and “ur” do with all that extra time.”

Nearly six in 10 US millennial adult mobile phone users will use mobile banking this year: eMarketer.

Major League Baseball gave Kansas City Royals manager Ned Yost an Apple Watch Sport for being the manager of the All Star Game. Now it says that he can’t use the device during games. They can’t wonder if Siri will tip off pitches. She still often can’t accomplish even the more simple of tasks.

Tagged with phonebrella, selfie, ipad, smartphones, Siri.

August 23, 2015 by Jeff Hasen.
  • August 23, 2015
  • Jeff Hasen
  • phonebrella
  • selfie
  • ipad
  • smartphones
  • Siri
  • 1 Comment
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Notes From A Mobilized Marketer - A Selfie Tsunami Is Just Ahead

iOS9, coming this fall, will put all of one's selfies in an album. I can see a massive increase in social sharing - "Here's when I was in the park." "Here's when the traffic light made me late for work". Help us.

Subway's new app gives customers the ability to build a custom sandwich and pay in advance via PayPal.

On average, each U.S. household will spend approximately $3800 on access and devices in 2015, per industry analyst Chetan Sharma.

More from his report:

U.S. consumers will spend more on wearables than feature phones in 2015.

The total number of connected devices around the world will reach 16 billion by the end of 2015.

Apple brings AT&T, Sprint Wi-Fi calling to iOS 9, per several reports.

Interesting stats given new competition with Apple Watch: Fitbit sold 4.5 million devices last quarter, with revenues up 235 percent from a year ago. That likely speaks more of the category growth than a choice over the Apple product.

49% of teens say that texting is the preferred way to get in touch with a close friend, according to a Pew report. Social media is second (20%), following by calling (13%).

CBS says Super Bowl ads are selling for $5 million per 30 seconds. Advertisers told Variety that the cost is between $4.5 million and $4.7 million. Regardless, is this year for a true mobile call to action in a spot? All we need is one big success to open the gates.

In the second quarter of 2015, approximately 58% of American smartphone owners also have a tablet (Kantar). Among iPhone owners, the number of tablet owners jumps to 65%.

Seen on bgr.com – “Upcoming new iPhone feature could make you fall in love with Siri all over again." My reaction? When were we smitten the first time?

Tagged with iOS 9, Apple, Subway, selfie.

August 9, 2015 by Jeff Hasen.
  • August 9, 2015
  • Jeff Hasen
  • iOS 9
  • Apple
  • Subway
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Notes From A Mobilized Marketer - Selfies Take A Backseat For 18-24 Year Olds

Is the 18-24 year old group a “me” generation? Maybe not. 74% are most likely to use their mobile devices to take photos of animals, primarily pets, per eMarketer. Selfies trail at 67%.

You are well underway on your planning of holiday mobile campaigns, right?

Early Apple Watch wearers: do you feel differently about Apple given your experience the last few months? I do. In my mind, the brand is less bullet-proof. In other words, I will think twice about buying another product sight unseen.

Only 2% of U.S. consumers use digital wallets, per Gallup. Some thought cash would be gone. Please.

250 million in India are experiencing the Internet for the first time on mobile, in contrast to 80 million on desktop, according to Tyroo Technologies.

Meerkat introduced a GoPro livestreaming feature.

A memorable tweet from Jimmy Kimmel – “I’ve never been in prison but I did sit through a 60 second pre-roll ad on YouTube.”

The runner-up tweet of the week is from former Myspace CEO Michael Jones: “A phone that I don't use to make calls now paired with a watch I don't use to tell time.”

The spend on app-install ads is forecast to climb 80% in 2015, eMarketer says.

69 million Americans go online more often from smartphones than any other device, Forrester reports.

My six elliptical workouts last week didn't save me – Apple Watch called me a slacker. I guess that we all need to Be Like Bo.

Businesses investing in the Internet of Things are reporting a 16% increase in revenue as a result, according to The Complete Reimaginative Force by Tata Consultancy Services.

Jonathon Niese of the Mets watched the birth of his child on a mobile phone after leaving a start. Technology got him closer, but there was lots of debate about whether he should have been there in person.

Tagged with Meerkat, Apple Watch, selfie, Myspace.

July 26, 2015 by Jeff Hasen.
  • July 26, 2015
  • Jeff Hasen
  • Meerkat
  • Apple Watch
  • selfie
  • Myspace
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Notes From A Mobilized Marketer - Facing A Life of Paying By Selfie

MasterCard is testing an app that lets customers pay with a selfie. Facial recognition enables the app to verify one’s identity. After registering, users would be able to pay by looking at their phone and blinking once. The blink prevents thieves from showing the app a picture of a face to get around the system.

For those uncomfortable with this, the app can read one’s fingerprint. Or, of course, one can pay with cash.

45% of smartphone owners begin with Amazon when shopping on a smartphone, according to a survey by Mizuho Securities. Google is in the runner-up slot with 16%.

But when it comes to searching for information, 34% begin with the Google search app, followed by 27% typing into the Safari browser, and 19% beginning with the Chrome browser.

An example of the need for more personalization in mobile – I received a text offer for a brown sugar bacon sandwich. Totally random.

The third quarter of 2015 begins and Gogo is still at dialup speed. I’m told by someone in the know that they raised their prices significantly to discourage usage while still making their overall business goal by gouging the poor suckers who use the crappy service.

What is one to do about an Apple Watch tan line. I’m surprised that CNN hasn’t covered this phenomenon and dubbed it Breaking News.

Matti Makkonen, considered the father of SMS, died at 63. He made an enormous contribution to mobile and to marketing. Despite proven results, text messaging is often too quickly dismissed by marketers.

To the next person who uses appsolutely - pow.

Facebook is giving marketers the option of paying for video ads after 10 seconds of viewing instead of three, per the Wall Street Journal.

A diet-based video game claims to make you thinner. Fat chance.

A man claimed that his iPhone 6 overheated, burst into flames. These stories almost always turn out to be hoaxes.

China’s Huawei introduced a phone with a dancing piece of pizza. I’m figuring that it was something about wanting a slice of the market.

Tagged with selfie, MasterCard, apps, Google, Gogo, CNN.

July 6, 2015 by Jeff Hasen.
  • July 6, 2015
  • Jeff Hasen
  • selfie
  • MasterCard
  • apps
  • Google
  • Gogo
  • CNN
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Notes From A Mobilized Marketer - Why Responsive Design Can Lead To Unresponsive Consumers

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Coca-Cola's mobile chief Tom Daly chastises those who've considered their work done at the completion of a responsive design project.

“All responsive does is make the content show up on the screen, as if all screens were the same, as modality was the same, as if context was the same,” he said at Mobile FirstLook.

Lose weight or use the “wide selfie” mode? Samsung is marketing the feature available on Galaxy Note 4. Careful who you suggest needs one.

The mobile industry generated $3.3 trillion last year and created 11 million jobs, according to Qualcomm.

Google will stop selling the current version of Google Glass this week. In three days at CES, the largest gather of tech pros, I saw only two people wearing the spectacles.

56 percent of consumers expect brands to respond to their tweets within an hour, per Twitter research.

Time Inc. generated 100 percent revenue growth in mobile in 2014. It has 72 million mobile unique users a month, which is 80 percent growth year over year.

Tablets and mobile phones are not interchangeable for marketers, according to Forrester’s Julie Ask. Only 15 percent of tablets are always connected.

More from Forrester: 21 percent of U.S. consumers have an expectation of anything, anywhere, anytime. Another 29 percent are transitioning there.

Also, more than 40 percent of consumers are tired of pulling their mobile device out to see what happened. It’s an opportunity for tactile technology and signals.

Coca-Cola’s app strategy is a work in progress. Only two apps have ever had more than one million downloads.

Mobile is still a single digit percentage spend of Coke's overall global digital budget.

How’s $2,499 for a gold Apple Watch? For some, it will be about buying fashion and function.

Holiday shoppers tweeted more than 28 million mentions about their gift purchases - up 8 percent year over year, per SAP.

Just 11 percent of U.S. digital retail dollars are spent via mobile, eMarketer reports.

A London phone booth has been turned into a solar-powered mobile charging station.

Mobile app usage grew 76 percent year over years, Flurry research showed.

Google Play now has more apps than Apple's App Store, appFigures said.

Tagged with selfie, twitter, Time Inc, Google, Google Glasses.

January 18, 2015 by Jeff Hasen.
  • January 18, 2015
  • Jeff Hasen
  • selfie
  • twitter
  • Time Inc
  • Google
  • Google Glasses
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Notes From A Mobilized Marketer - From Coins To Bitcoin For NYC Meters

New York City is weighing bitcoin and Apple Pay for parking meters. I grew up there needing quarters to fill ‘em so I could put my dimes in the Zerox machine in the library. Despite what you see from my pretty website picture, I'm as old as dirt.

Facebook is now operating at a $10 billion revenue run rate from mobile, per industry analyst Chetan Sharma. Twitter and Yahoo also exceeded $1 billion in mobile revenue for 2014.

Also from Sharma, Amazon led in mobile commerce with over $15 billion in revenues from mobile.

Holiday SMS promotions by major retailers dramatically plummeted year over year, BDO said. One third of marketers asked went the text message route in 2013. Only 7 percent said they would do so in the just concluded shopping season.

Kodak is reportedly back at CES with a cell phone. Given how late it is entering the game, Kodak isn’t likely to even be in the picture by the end of 2015.

After a long break, I resumed using Twitterific recently. Since, I’ve been getting daily short-lived “connection errors” on my Mac. At that point, it loses its “ificness”.

Tweet of the week - @helpareporter was “looking for burlesque stars to give ‘regular’ women tips on performing their own private dances”. Two comments: that story again? And how does one define a regular woman?

According to the U.S. Department of Transportation, cellphones are involved in 1.6 million auto crashes each year.

In 2014, U.S adults spent 23% more time on #mobile during an average day than in 2013, says eMarketer.

Ericsson: "90% of the global population over 6 years old will own a mobile phone by 2020.

Companies that allow users to submit expenses via mobile have 28% shorter cycle times: Concur.

Jerry Jones, the owner of the Dallas Cowboys, is worth $3 billion and he still uses a flip phone, reports Business Insider. So does Indianapolis quarterback Andrew Luck.

Tagged with bitcoin, Apple Pay, CES, Kodak, Facebook, twitter.

January 4, 2015 by Jeff Hasen.
  • January 4, 2015
  • Jeff Hasen
  • bitcoin
  • Apple Pay
  • CES
  • Kodak
  • Facebook
  • twitter
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Notes From A Mobilized Marketer - On The Joy of Giving A Selfie Stick

Sure, using a selfie stick makes you a dork, but one with a smile on your face. I bet tens of millions more could’ve been sold this season on street corners, outside the holiday recital, and anywhere that there is mistletoe or Santa Claus. Admit it, you bought one. Or should have.

Is this the last holiday season before our refrigerators send a message to our mobile or smartwatch that we are low on eggnog?

My belief is that after all these years and all the dollars spent, we have no idea how much data we need in our mobile plans.

Led by Whole Foods shoppers, Apple Pay accounted for 1% of digital payment dollars in November: ITG.

Tweet of the week is from eMarketer’s @noahelkin Anytime headlines mention #beacons in relation to boosting fast-food sales, I always assume they meant #bacon. Did Noah mean #iBacon?

32 million in the U.S. reportedly download more than 17 mobile apps a month. They are dubbed Mobile App Install addicts.

Half of shoppers research on mobile devices while in-store, say Forrester Research and SPS Commerce.

In the time that BlackBerry took to bring the new Classic, I've gotten around using one by changing to shorter emails on my iPhone. It as proven to be good enough. Are you in the same camp?

The problem with companies like Comcast is that they build no brand loyalty. After tons of trouble with them, they overbilled me. And then they got no slack.

From Yahoo: BlackBerry works with Boeing on phone that self-destructs. Me: No mobile entity is more qualified on self-destruction than BlackBerry.

41% of North American smartphone users are highly aware that their phones can be used as payment devices at retail counters, yet only 16% have done this: Accenture.

Tagged with selfie, selfie stick, Apple Pay, smartwatch.

December 21, 2014 by Jeff Hasen.
  • December 21, 2014
  • Jeff Hasen
  • selfie
  • selfie stick
  • Apple Pay
  • smartwatch
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Notes From A Mobilized Marketer - Will "Text Neck" Be As Common As A Selfie?

A text neck “epidemic" due to excessive lowering of the head to look at our mobile phones? A medical researcher told the Washington Post that “it is an epidemic or, at least, it’s very common.” The web and Twitter went wild with the hype. Most of us read it with our heads down.

22% of men made a purchase on their smartphones last year, compared to 18% of women, per SeeWhy. Will that change this holiday season?

Square says the company will begin accepting Apple Pay next year.

Stop the madness – I heard a new mobile term “beacosystem” for players in campaigns involving beacons.

Another “say it ain’t so” mobile finding– Motorola says that spice isn’t just for your pumpkin latte anymore. MotoX has spice colored backs.

1 in 10 mobile ad impressions in retail leads to a store visit: iAd.

People are now spending more time with mobile devices than with television, according to Flurry.

Not just for newbies: 76-year-old retailer Nebraska Furniture Mart has deployed beacons.

Holiday web spending will rise 16%, comScore projects, with mobile growing 25%.

100% adoption of mobile payments? Ha. The day that there are no bank tellers.

ESPN has 94 million unique users via mobile — 76% of its digital users come through phones, tablets; 40% through apps, and 17% through ESPN Fantasy Football.

19% of shoppers plan to increase Cyber Monday shopping despite shipping costs and online security concerns: Kelly Scott Madison Holiday Shopping Study.

Over 50% of YouTube viewing happens on mobile.

Google is now highlighting mobile friendly websites in search results.

90% of the global population will have a mobile phone by 2020, says Ericsson.

Target has included product inventory search functionality into its mobile app.

In 2015-2016, the percentage of digital travel researchers using mobile will rise from 54.6% to 62.2%: eMarketer.

97% of fantasy football players make weekly changes to their teams using a mobile phone or tablet, according to Thinknear.

53% of Thanksgiving Day online shopping will take place via mobile: IBM. Because we’ll be too bloated to move to our computers?

Tagged with Apple Pay, twitter, iAd, smartphone.

November 23, 2014 by Jeff Hasen.
  • November 23, 2014
  • Jeff Hasen
  • Apple Pay
  • twitter
  • iAd
  • smartphone
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Notes From A Mobilized Marketer - Assessing An App That Predicts The Second That You Will Die

The new Deadline app guesstimates your death day for you. I’m not sure why anyone would want this, but similar “forecasting” has been available online for years. But with this app, you can set up notifications to view a countdown clock to the second of your supposed departure from Earth. Just ate French fries? Whoops, there went another 12 minutes.

In Virginia, cops can force you to unlock an iPhone with Touch ID, but can't ask for your passcode, according to Engadget.

83% of U.S. consumers now stream TV, up from 74% a year ago: Magid.

Tweet of the week – from @jefftiedrich: Instagram is down. Can I come over and look at your food?

Half of YouTube's traffic is now from mobile.

A third who bought a wearable in the past year no longer use the device regularly, according to PwC. Is it a success that two thirds still do? I’d say so.

Facebook now makes 66% of its money from mobile.

“Expose” on bgr.com says that Tim Cook works hard at Apple and expects other to work hard, too. News here?

70% of consumers delete an email immediately if it doesn’t render properly on their mobile device, per Blue Hornet.

Mobile offers are redeemed 10 times more frequently than print offers, according to eMarketer.

Saying that it is not moving fast enough, Twitter has replaced its CFO, COO, and VPs of media, engineering and product — all in the past six months.

Dubbed Shazam for birds, an app called Warblr is able to identify a bird’s species by comparing sounds that users record to previously recorded birdsongs.

According to CEO Howard Schultz, the Starbucks app processed $1.17 billion in 2013, and the company has already processed nearly $1.4 billion in 2014. It is expected to reach $2 billion by the end of the year.

Next year should be even better - in the second half of next year, customers in select markets will be able to use the mobile ordering and payment app to have food and drinks delivered.

China has 600 million mobile uses (2X the U.S. population).

Tagged with Facebook, twitter, Instagram, iphone.

November 2, 2014 by Jeff Hasen.
  • November 2, 2014
  • Jeff Hasen
  • Facebook
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  • Instagram
  • iphone
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Notes From A Mobilized Marketer - Do QR Codes Have Better Prospects Than The New York Giants?

QR codes have more doubters than the New York Giants, but they may have a better chance than the football team of having a successful fall season.

According to a new Adobe report, 76% of consumers asked said that their QR code scans brought them to a mobile-optimized experience. It provides a lesson about staying current on mobile activity. Report after report in the last 18 months or so put QR codes in the “can do without” pile.

My takeaway from Pew’s expert predictions that, by 2020, most people will adopt smart-device swiping for purchases? Maybe. Even so, will the payment companies and Apple, among many others, be patient for this to grow over a half-decade?

As Yahoo’s David Pogue tweeted, “This business of paying with your phone won't be real magic until it works everywhere (not just the 200K stores with receivers).”

More than three-quarters of the leading brick and mortar department stores use push notifications. Of course, that’s a tactic, not a strategy.

Customers are eager to share their location if you give them something in return, says Ryan Craver, who leads mobile for Lord & Taylor.

I’m not promising that I won't get an Apple Watch (I know myself and, ummm, time will tell), but I’ve been living with the feeling that I'm too connected at times. More often equals bad. Or at least stress that isn’t welcome at what could or should be off-times. I know, I know, it's all about self-control, right? Easier said than done, especially with the expectations of others.

I see that Rolex is advertising on the BBC homepage. Do you think that company feels breath on back of neck with Apple Watch. Probably just a little for now.

Even with an intuitive interface, education needs to come with Apple Watch and health apps. With my now departed Fitbit (it went back due to a recall), I was surprised to know that I was burning calories sleeping.

Speaking of education, the same goes for Apple Pay. My wife's first questions were around unintended purchases while walking by a terminal.

Is it wise for Apple to compel Apple Watch owners to also have an iPhone? Or does that limit sales by shutting out too many who carry other devices?

An app lets women call taxis driven only by women.

Twitter suggests that I follow Karl Rove. It is as clueless as TiVo suggesting poker matches for me, a non-card player. Recommendation engines leave a lot to be desired.

Tagged with QR codes, apple, Apple Watch, iphone, twitter.

September 14, 2014 by Jeff Hasen.
  • September 14, 2014
  • Jeff Hasen
  • QR codes
  • apple
  • Apple Watch
  • iphone
  • twitter
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Notes From A Mobilized Marketer - The Smartphone Turns 20 And No Longer Connects To Fax Machines

The world’s first smartphone just turned 20. Yes, there was a smartphone before the iPhone.

The IBM Simon wasn’t called a smartphone, but it did feature software apps. It could also be linked to a fax machine. Young ‘uns, consult Wikipedia or a history book if you have never heard of a fax machine.

It was amusing to see some tech sites diss TMZ for showing and hyping supposed bogus iPhone 6 photos. Of course, hunting for clicks, the same sites went that route themselves.

Headline: Researchers Say They Can Charge a Phone With Ambient Sound. Me: consumers need a compelling reason to upgrade. A device that constantly has power is meaningful to many.

Half of Facebook and Twitter users get news on those sites, Pew reports. It was on Twitter that I learned about the deaths of Robin Williams and Michael Jackson, not to mention the ultimate fate of Osama bin Laden.

More than one in three seniors in the U.S. will make a digital purchase this year, eMarketer tells us.

Travel "deals" on Twitter remain a head-scratch - who do you know who will head to Ho Chi Minh on Friday as result of Wednesday night "offer"?

How many times are Promoted Tweets repeated? I wasn't interested the first, fifth or 20th time.

Real value - Google Now for Android shows alternate flights when yours gets delayed.

Lookout Mobile Security nabbed $150 million in funding. As was the case with PCs, consumers will be slow to protect their devices. This is an Enterprise play for now.

Apple supposedly wants to be a “hub” of health data and is in talks with top hospitals. Tracking will soon be more robust than calorie counts and steps taken.

More than half of 18- to 24-year-olds say they "never" unplug from technology, according to eMarketer. We at least have that in common.

 

Tagged with smartphone, apple, Google, twitter, Facebook.

August 17, 2014 by Jeff Hasen.
  • August 17, 2014
  • Jeff Hasen
  • smartphone
  • apple
  • Google
  • twitter
  • Facebook
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Notes From A Mobilized Marketer: Wanna Pay To Experience My Life? Didn't Think So

An app on Google Glass will let people pay to watch a livestream of everything that you do. Name one person who would do that. In my case, neither my mom, wife, nor anyone else would.

I recommend that we get the basics right – location, device type, personalization and attribution - before we consider scented mobile ads.  This one smells like a gimmick.

Notifications via twitter.com rarely are accurate. When you look , nothing was retweeted and there is no new follower. What am I missing? Probably nothing.

Consumers choose brands that engage their passions 1.5 times more than those that just urge them to buy, Google says. That sounds low to me.

Another one that appears to be lacking? 62% of customers looking for a company on their smartphone expect a mobile-friendly website, according to Forrester.

In related news, 79 percent of mobile users who find a site difficult to use will leave and never return.

Kobe Bryant is reportedly among those pro athletes testing the capabilities of Apple’s  iWatch. Do you think that he put in a request to slow Father Time?

To those who believe all mobile rumors, remember that speculation about Amazon Fire pricing and supposed customer access to free data was dead wrong.

More evidence of convergence - SportsCenter now has a social media producer within ESPN’s control room for each show.

Too many pings or consumer value created? iBeacon has rolled out in 100 stores on one street in Europe.

What planet does this tweeter live on? “Can Facebook retool itself and dominate mobile or will it run its course?”

Gartner: 75% of mobile security breaches will be the result of mobile application misconfiguration.

Globally, the number of people who own use smartphones monthly is expected to increase more than 25% this year.

Tagged with Google Glasses, iPhone, Google, smartphones, twitter.

June 21, 2014 by Jeff Hasen.
  • June 21, 2014
  • Jeff Hasen
  • Google Glasses
  • iPhone
  • Google
  • smartphones
  • twitter
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Twitter Vs. SMS For SMBs

Regular readers know that I’m bullish on text messaging for small or medium-sized businesses needing to bring more customers more often.

There are tens of thousands of examples of SMBs seeing value in the development and nurturing of a permission-based database. One that I heard about recently is a tattoo shop in Utah that fills open appointment slots by sending out offers to opt-ins that get viewed and acted upon within minutes.

There are dozens of other examples in my Mobilized Marketing book. 

Of course, SMBs have alternatives. One is Twitter, a service that promises that it can help an SMB “connect with potential customers and increase your follower base.”

Follower bases are good, but what about the more customers, more often need?

Let’s take a look:

Twitter encourages SMBs to create a presence on the social network, then to integrate it across all marketing channels.

It recommends that businesses feature their @username on their website and ask customers to follow them. Further, Twitter suggests SMBs import an email contact list to follow and interact with customers. Also, it encourages businesses to join industry-related conversations and connect with influencers through hashtags.

Through a lead form, it offers a marketing “kickstart” with supposed easy tips, templates and a content calendar.

Twitter has dedicated account for SMBs (@TwitterSmallBiz) as well as a blog

https://blog.twitter.com/small-business.

Have you followed an SMB on Twitter?

Have you gone into a brick and mortar or bought on line after seeing a tweet from an SMB?

Do you know an SMB that is using Twitter and seeing success?

Is there an SMB that replaced a permission-based SMS club with Twitter and grew sales and loyalty?

Twitter says that it has 255 million active monthly users with 77% of the accounts outside the U.S.

There are 326 million mobile users in America, according to CTIA – The Wireless Association. comScore says that 75% text on a regular basis. Multiple studies report that approximately one-third of mobile subscribers are interested in joining a text club from a brand or business.

There just doesn’t seem to be any rationale for using Twitter and not text.

--

This post was written as part of the IBM for Midsize Business program http://Goo.gl/t3fgW, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. I’ve been compensated to contribute to this program, but the opinions expressed in this post are my own and don't necessarily represent IBM's positions, strategies or opinions.

Tagged with twitter, text messages.

May 28, 2014 by Jeff Hasen.
  • May 28, 2014
  • Jeff Hasen
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Notes From A Mobilized Marketer - When A Selfie Deserves A Kick In The Face

A guy who was taking a selfie in front of a speeding train got kicked in the face by the conductor. Do you know anyone who believes he got something other that what he deserved?

Mark Cuban invested in a pot that charges your smartphone by boiling water.

ESPN says mobile traffic now exceeds desktop.

Android had 53 percent of U.S. smartphone activations in Q1.

U.S. smartphone thefts doubled in 2013. Approximately 4.5 million phones were lost or stolen. Tech companies have committed to offering a “kill switch” to stop the trend.

A report says that two-thirds of doctors are using some kind of mobile app while working. My guess is about the same amount of patients are using one during an appointment.

Nearly 40 percent in the U.S. are cellphone-only households. Idaho leads with 52 percent.

About 75 percent of prescription-takers use mobile apps, including most older adults and seniors. Those and the rest of them are reachable via opt-in SMS for reminders and health tips.

17 percent of parents say their children use at least one mobile device in the classroom. Meanwhile, for every story that says tablets are wrecking kids’ motor skills, I can point to at least five that say that they are an indispensible learning tool.

Forrester: while 91 percent of connected employees use a computer at their work desk, 64 percent also use a smartphone.

Several recent stories talk of the need to walk away once in a while from our connected devices. No app required – it’s self-discipline. I fail often. Do you?

More 65 and older adults own tablets or readers than smartphones, Pew says. About 18 percent of this group has a smartphone. 27 percent have a tablet or reader.

Tagged with selfie, smartphones, ESPN, SMS, Pew.

April 20, 2014 by Jeff Hasen.
  • April 20, 2014
  • Jeff Hasen
  • selfie
  • smartphones
  • ESPN
  • SMS
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Notes From A Mobilized Marketer - Focusing On the Unfocused Two-Year-Olds

Thirty-eight percent of toddlers 2 or under are using a smartphone or tablet, according to Common Sense Media. Try doing a “focus” group with this crowd.

Declaring jet lag “fundamentally a math problem,” researchers say they have devised a mobile app to overcome it. Entrain tells you when to get more exposure to light and when not to do so. I use the old-fashioned method – I have three dogs to tell me when to open my eyes. They never forget.

The American smartphone user spends 30 minutes a day updating social networks.

The spend on location-targeted mobile ads is expected to increase 55 percent from $2.9B to $4.9B in 2014 & reach $15.7B in 2018, Mediapost says.

The average U.S. mobile consumer spent 86 percent of time on apps, only 14 percent on mobile web, according to Flurry.

Half of U.S. millennials own a laptop, smartphone and tablet.

CNBC and others report that Amazon will announce its first phone, with a 3D screen, by June.

Meanwhile, the Amazon Appstore hits 200,000 apps, almost tripling in one year.

The $1,500 price tag, plus the use of technology that we know is evolving, are reasons to not buy Google Glasses during public sale this week. Still, there is some temptation.

Gaming apps accounted for 41 percent of downloads from the Apple and Google stores in February.

Twitter has 580 million inactive users.

A prototype charger can power up a smartphone in 30 seconds. The question is whether it can be mass-produced.

I see that Klout has redesigned its iOS app. I would be more excited if it redesigned Klout.

Turner says video streams of March Madness were up 42 percent.

There are now more mobile-only or mobile-centric homes in the US (55 percent; 133 million adults) than those with landlines, industry analyst Greg Sterling reports.

 

Tagged with smartphones, apps, twitter, social networks, Google Glasses.

April 13, 2014 by Jeff Hasen.
  • April 13, 2014
  • Jeff Hasen
  • smartphones
  • apps
  • twitter
  • social networks
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Notes From A Mobilized Marketer - The "BlackBerry Find" Edition

Nothing says that there are differences in mobile phone usage better than a photo that shows a teenager in England stuck in a storm drain trying to retrieve her BlackBerry. In America, a teenager would head down there and find hundreds of the less-than-popular device. Actually, he or she would never make the effort.

Eighty-five percent of time Twitter users spend on Twitter happens on a mobile device, comScore says. Also, mobile Twitter usage in big cities primarily comes from iPhones, according to a separate report.

Within days, there were 12 million downloads of Microsoft Office on iOS devices. As industry analyst Chetan Sharma points out, it was the most success Microsoft has had with mobile.

Forty-one years ago this month, the first cell phone call was made. The first mobile phones cost $3,300 each and had a battery life of about 20 minutes.

An Apple touchscreen patent shows the company supposedly has figured out when we’re mad at our iPhone. But what if we are mad at something else?

Are you marketing to older folks? Pew is out with a new report – 59 percent of senior citizens use the Internet; 77 percent have cell phones; 47 percent have broadband at home.

One third of wearable device wearers are ditching them, a new stat from Endeavor Partners says.

By the end of the year, there will be more active mobile devices than the population -- 7.3 billion.

The majority of global mobile video viewing in Q4 2013 was content more than 30 minutes.

Do you think March Madness took mobile users away from their devices? Hardly. Over half of U.S. smartphone and tablet users were using mobile to stay current.

In Nigeria, over 500 facilities are using mobile to diagnose and treat tuberculosis.

SMB mobile website adoption in America is now 23 percent, Hibu says.

YouTube gets 50 percent of time spent on mobile entertainment apps.

I wonder if my wife will be OK if I opt in for Hooters offers via SMS in the name of research.

Tagged with BlackBerry, Microsoft, iPhone, twitter.

April 6, 2014 by Jeff Hasen.
  • April 6, 2014
  • Jeff Hasen
  • BlackBerry
  • Microsoft
  • iPhone
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Notes From A Mobilized Marketer - Of WhatsAppitis and More Pictures of Little Jimmy

Can tapping out mobile messages damage your health? A Granada doctor diagnosed sore wrists as WhatsAppitis. The treatment was "complete abstinence from using the phone to send messages," along with anti-inflammatory drugs.

Twitter now allows picture tagging, up to 4 photos per tweet. Did you see my kid in his hat. And with his sister?

50 percent of users say mobile is the first and last thing they touch when awake. There are punchlines galore. Just not going there.

By 2015, 43 percent of business tablet users will print from mobile devices, HP says. What’s taking so long?

Mobile advertising and search investments by marketers are forecast to increase an average 55 percent annually in 2014, according to Jack Myers.

Millennial Media ‏says that mobile rich media can increase click-through rates by as much as 350 percent over standard banners.

Nineteen percent of Google’s ad revenue came from mobile search ads in 2013 with eMarketer projecting that it will rise to 30 percent over the next three years.

Rankings are subjective by nature but Amazon is only No. 18 on Fast Company’s most innovative list?

My Fitbit Force is being returned due to recall. Actually, that’s great news since innovation is happening fast in the wearables category. Will get more for less.

BlackBerry beat quarterly expectations and made progress on its turnaround. Who expected that?

LinkedIn profiles with images are 11 times more likely to be viewed than those without. I would’ve guessed 50-1.

Headline asked if sales of high-end smartphones have peaked. You get more today for less. That’s not hard to understand.

Report: Sprint to launch HD Voice nationwide by July. Voice is the killer app? In 2014?

Instagram now has 200 million users, including 50 million in the last six months.

Tagged with twitter, Instagram, whatsapp, BlackBerry, Fitbit, amazon.

March 30, 2014 by Jeff Hasen.
  • March 30, 2014
  • Jeff Hasen
  • twitter
  • Instagram
  • whatsapp
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Unknown-6.jpeg

Notes From A Mobilized Marketer - The "Monkeys Flying" Edition

Unknown-6.jpeg

NBC received the highest Opening Ceremony ratings in 20 years. I’ve loudly complained that we should be able to see it live on mobile, online, or elsewhere. Given the numbers, that will happen when monkeys fly out of our “you know whats”.

NBC not-withstanding, we live in a real-time world. Imagine if Twitter delayed tweets the way NBC delayed coverage.

Samsung reportedly gave Olympians phones because it didn’t want to see the Apple logo at the Opening Ceremony.

Amazon has updated its iPhone app to enable users detect and buy products using the camera.

In Starbucks, I observed a woman in her 70's sitting with girl under 10. Both were on iPhones. What generational technology divide?

Despite the hype, doctors still turn to desktops for most work purposes, ahead of smartphones or tablets, according to eMarketer.

Mobile advertising was more than 75 percent of Twitter’s total advertising revenue in the fourth quarter of 2013.

60 percent of mobile users expect a website to load in less than 3 seconds.

14 percent of people captured “naughty” content on a mobile device, according to McAfee. That depends on what your definition of “is” is.

Worldwide mobile data traffic will grow almost 11 times the next 4 years, Cisco says. Also, monthly mobile data traffic jumped 80 percent year-over-year in 2013.

25 years ago, half of the world's population had never made a telephone call, much less played Angry Birds.

70 percent of mining executives believe mobile devices have prevented accidents, according to SAP.

iPhone and iPad thefts alone accounted for 18 percent of all grand larcenies in New York City last year, according to the New York Police Department.

One billion people have tried Twitter and three quarters of them have stopped using it, according to multiple reports.

Tagged with Olympics, NBC, iPad, iPhone, Samsung, twitter.

February 9, 2014 by Jeff Hasen.
  • February 9, 2014
  • Jeff Hasen
  • Olympics
  • NBC
  • iPad
  • iPhone
  • Samsung
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Jeff Hasen

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