Will Mobile Commerce Shove Retailers Out of Business?

Will mobile commerce overtake retail sales, or can retail wrestle control of the mobile experience?

My great discussion with marketer Rick Mathieson concludes with Part 3 of his podcast.

Dispelling Mobile Misconceptions

In Part 2 of my conversation with marketer Rick Mathieson, we discuss misconceptions in mobile that are included in my Mobilized Marketing book. We throw water on statements that have us believe that it’s all about smartphones and check-ins on Foursquare.

Talking Mobilized Marketing

Here’s part one of a two-part interview I did with Rick Mathieson, author of the On-Demand Brand and one of those interviewed in my Mobilized Marketing book.

We talk about how brands are succeeding in mobile and lessons discussed in the book.